CDP Platform Capabilities
Everything you need to unify, understand, and activate your customer data.
Identity Resolution
Deterministic and probabilistic matching with configurable trait authority. Merge profiles across channels into unified golden records.
Learn more →Segmentation Engine
Build dynamic segments with a recursive filter DSL that compiles to optimized SQL — warehouse-native by design.
Learn more →Activation & Connectors
Push audiences to Google Ads, Meta, Salesforce Marketing Cloud, and more with real-time sync and batch export.
Learn more →Audience Management
Manage audience lifecycles with A/B testing, exposure tracking, and variant assignment for experiments.
Learn more →Privacy & Compliance
Built-in DSR handling, PII auditing, consent management, and right-to-erasure cascade across all downstream systems.
Learn more →ML-Powered Segments
Churn prediction, LTV tiers, and adaptive evaluation segments that update in real-time as data flows in.
Learn more →Ready to Unify Your Customer Data?
See how Qarion CDP turns fragmented data into actionable customer intelligence.