The Anatomy of a Great CDP
Not all Customer Data Platforms are built the same. While the market is crowded with solutions claiming CDP status, the features that truly matter span far beyond basic data collection. This article dissects the core capabilities that separate a great CDP from a mediocre one.
Key Topics Covered
- Identity resolution strategies — deterministic vs. probabilistic matching and why both matter.
- Real-time segmentation engines and why SQL pushdown is the future of audience building.
- Activation breadth — from ad platforms and CRMs to data warehouses and messaging systems.
- Privacy and compliance as first-class features, not afterthoughts.
- The role of composable architecture in modern CDP design.