Identity Resolution

Merge customer touchpoints across channels, devices, and systems into unified golden profiles with deterministic and probabilistic matching.

Exact-match rules on email, phone, device IDs, and custom identifiers with configurable deduplication strategies.

Phonetic (Soundex, Metaphone) and string similarity (Jaro-Winkler, Levenshtein) algorithms for fuzzy identity matching.

Compute-on-read virtual golden profiles that fold cluster member traits using configurable resolution strategies.

Visual identity graph explorer showing merge clusters, trait sources, and resolution confidence scores.

Unify Your Customer Identities

See how Qarion CDP resolves identities at scale.