Blog

What Features Make for a Great CDP?

An in-depth analysis of the features that distinguish best-in-class Customer Data Platforms — from identity resolution and segmentation to real-time activation.

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Blog

Dissecting a CDP's Segmentation Engine

A deep dive into how modern CDPs build segmentation engines — from recursive filter DSLs and SQL compilation to warehouse-native execution.

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Blog

CDP: When and When Not to Buy Off-the-Shelf

A practical framework for deciding whether to buy a packaged CDP or build one in-house — covering cost, time-to-value, and flexibility.

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Blog

The Composable CDP: An Emerging Architecture

How the composable CDP architecture decouples storage from orchestration — letting your data warehouse serve as the single source of truth.

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Blog

MDM: How to Match and Merge Records

A comprehensive guide to record matching and merging strategies for Master Data Management — deterministic rules, probabilistic scoring, and merge conflict resolution.

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Blog

Strategies to Propagate Master Data Merges

Practical strategies for propagating master data merge operations across downstream systems — event-driven architectures, CDC pipelines, and reconciliation patterns.

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Blog

Data Management, Quality, and Governance

An overview of the interconnected disciplines of data management, data quality, and data governance — and how they form the foundation for trustworthy data operations.

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E-Book

The Lightweight Data Governance Playbook

Learn how to establish a data governance program that actually works for your team, without the heavy bureaucracy.

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Whitepaper

Navigating the EU AI Act for Data Teams

A comprehensive guide to understanding your obligations under the EU AI Act and how to map your data pipelines for compliance.

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Webinar

Data Contracts: Making the Shift Left

Watch our on-demand webinar exploring how to implement data contracts to prevent downstream pipeline breakages.

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Guide

Setting up your first Data Catalog

A step-by-step practical guide to scanning your warehouse and cataloging your most critical data assets.

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Template

Data Quality ROI Calculator

Download our spreadsheet template to calculate the hidden costs of bad data in your organization and build a business case.

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Case Study

How Acme Corp reduced data incidents by 60%

Discover how a fast-growing fintech implemented Qarion to gain visibility into their data lineage and quality.

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